6 Ways Your Private School Can Boost Inquiries from Parents Online

on Friday, 25 March 2016.

Schools blog

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email blasts, newspaper ads, brochures, and billboards.

As the marketplace grows more crowded, it’s simply harder to stand out with outbound marketing – and it can be prohibitively expensive, while results are often difficult to track and measure.

Now, just to be clear, we’re not suggesting you do away completely with your traditional marketing tactics!

But we do recommend that private schools consider some of the compelling, relatively low-cost, and measurable ways digital marketing can help them reach more prospective parents online.

 

Content Strategy & Development

on Wednesday, 27 January 2016.

Leverage Words, Images and Video to Tell Your Story!

Valuable and relevant content is more important than ever to attract and engage your audience. An effective content development and distribution strategy makes all the difference in building brand awareness, strengthening relationships with current and prospective students, and increasing your website's visibility in search engine rankings.

Whether your objective is creating effective website copy, establishing a blog content calendar or enhancing your social media channels, we have experience developing comprehensive content strategies for all types of client requirements. We help ensure that every word, picture and video that makes up your school's web presence is providing the best possible message to meet your goals.

Why Content Marketing?

  • Good content continues to deliver value long after it has been published
  • It provides valuable information to your visitors, developing trust and keeping them coming back to your website
  • Content is a cornerstone of successful SEO practices, making it easier for prospects to find you through organic search

Showcasing your School’s Excellent Teaching

on Friday, 04 December 2015.

Feature a weekly Teacher Showcase

 

There are many ways to show off your great teachers that support student recruitment initiatives. For example, features a weekly “Teacher Showcase”, interviewing selected faculty about their industry experiences and personal achievements. Alternately, try featuring your teachers in school social media marketing, including a visually appealing quotation about the school or program to add an element of personalization.

Shoestring Marketing

on Friday, 04 September 2015.

The Basics

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Write a handwritten note… In an era of electronic communication, personalized hand-written correspondence often falls to the wayside. Don’t underestimate the value of a note received via post. While neither efficient nor effective in introducing the masses to your school, it is incredibly impactful in reinforcing the messaging of your school and the relationship you are forming.

Please know that the aforementioned effort is not intended to replace the marketing staples of the web, print materials, social media, and effective advertisement. Instead, it should serve as a reminder to take advantage of tools we already have at our disposal and are hopefully already employing.

Tell Your Brand Story & Attract New Students

on Wednesday, 16 September 2015.

WITH SOCIAL MEDIA CONTESTS

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However, when strategically designed and implemented, they are an incredibly effective way to:
• engage regularly with current students
• attract new potential leads to your social channels (increase your fan base)
• elevate and extend the reach of your brand
• learn more about what your target personas think and are interested in
• generate authentic, user-generated content that can be leveraged across your entire web presence
• drive traffic back to your website to encourage conversions
Inviting current and prospective students to contribute content to your social media contest – in the form of pictures, video, anecdotes, etc – helps add authenticity to those accounts and by extension, to your school brand.

Plus, when contestants contribute personal content, they automatically become more invested in the contest’s outcome and what type of feedback their submission will generate. As a result, they are likely to spend more time monitoring and engaging with your brand on social.

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