Open Houses

on Friday, 04 September 2015.

Thinking Outside the Box

Admission Open Houses can often become monotonous and typically involve administrator, faculty, and student presentations, campus tours, power points, explanations of the admission process, etc. Of course, each school conducts their individual event a bit differently in the hopes of distinguishing themselves from their competitors.

Marketing isn’’t about using one medium.

on Wednesday, 02 September 2015.

It’s about getting and keeping customers

Yes, Internet marketing can help you can do that but only if you use it in conjunction with other tactical tools. In addition there are thousands of potential customers that are extremely cautious about placing important business or buying an expensive item from an unknown online vendor. That’s one of the reasons why, in order to succeed, EVERY online company must have brochures and other forms of printed sales literature to hand out to customers and prospects. An online company needs printed sales literature for two reasons:

“US News & World Report” ranking

on Wednesday, 02 September 2015.

Highly selective colleges want the masses to apply

You’ve got to know that highly selective colleges want the masses to apply. Because when the masses apply, their acceptance rate will invariably seem more competitive. So, yes, highly selective colleges recruit even unqualified students to apply. Students they have no intention of ever admitting. And why? To boost their “US News & World Report” ranking of course.

Make it a Keeper

on Wednesday, 02 September 2015.

Significance of a College Brochure

The significance of college brochures can be assumed by the fact that around 90% of candidates take admission in a college after taking into deliberate consideration the importance of the brochure. Therefore, if the brochure of a college is not up to the mark and updated frequently, few candidates will apply to that specific college.

Making the Most of Back-to-School Communications

on Sunday, 16 August 2015.

Beat the bus home

It's important that educators consider back-to-school communications a key part of their work, taking advantage of this once-a-year opportunity to spread the word about what's happening in their school and set the tone for the engagement of families for the rest of the school year.

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