Shoestring Marketing

on Friday, 04 September 2015.

The Basics

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Write a handwritten note… In an era of electronic communication, personalized hand-written correspondence often falls to the wayside. Don’t underestimate the value of a note received via post. While neither efficient nor effective in introducing the masses to your school, it is incredibly impactful in reinforcing the messaging of your school and the relationship you are forming.

Please know that the aforementioned effort is not intended to replace the marketing staples of the web, print materials, social media, and effective advertisement. Instead, it should serve as a reminder to take advantage of tools we already have at our disposal and are hopefully already employing.

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